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person:"Wiedmann, Klaus-Peter"
~isPartOf:"The journal of brand management : an international journal"
~person:"Bravo, Rafael"
~person:"Burmann, Christoph"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Markenerweiterung"
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Wiedmann, Klaus-Peter
Bravo, Rafael
Burmann, Christoph
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The journal of brand management : an international journal
International journal of e-business research : an official publication of the Information Resources Management Association
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Journal of fashion marketing and management
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Journal of general management
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Journal of marketing management : MM
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ECONIS (ZBW)
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The importance of brand heritage as a key performance driver in marketing management
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 182-194
Persistent link: https://www.econbiz.de/10009409561
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2
Industry image : its impact on the brand image of potential employees
Burmann, Christoph
;
Schaefer, Katharina
;
Maloney, Philip
- In:
The journal of brand management : an international journal
15
(
2007/08
)
3
,
pp. 157-176
Persistent link: https://www.econbiz.de/10003627400
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