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person:"Wiedmann, Klaus-Peter"
~language:"eng"
~person:"Burmann, Christoph"
~person:"Stout, Patricia A."
~subject:"Corporate reputation"
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Corporate reputation
Brand extension
6
Markentransfer
6
Brand image
3
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Wiedmann, Klaus-Peter
Burmann, Christoph
Stout, Patricia A.
Keller, Kevin Lane
3
Aaker, David A.
2
Falkenreck, Christine
2
Wagner, Ralf
2
Andriopoulos, Constantine
1
Autere, Vesa
1
Bjørnå, Hilde
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Chen, Jui-ho
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The journal of brand management : an international journal
2
International journal of advertising : the quarterly review of marketing communications
1
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ECONIS (ZBW)
3
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The image management function of sponsorship : a general theoretical framework
Kim, Kihan
;
Stout, Patricia A.
;
Cheong, Yunjae
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 85-111
Persistent link: https://www.econbiz.de/10009510693
Saved in:
2
The importance of brand heritage as a key performance driver in marketing management
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 182-194
Persistent link: https://www.econbiz.de/10009409561
Saved in:
3
Industry image : its impact on the brand image of potential employees
Burmann, Christoph
;
Schaefer, Katharina
;
Maloney, Philip
- In:
The journal of brand management : an international journal
15
(
2007/08
)
3
,
pp. 157-176
Persistent link: https://www.econbiz.de/10003627400
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