//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Wiedmann, Klaus-Peter"
~person:"Bravo, Rafael"
~person:"Burmann, Christoph"
~subject:"Die Deutsche Kammerphilharmonie Bremen"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenerweiterung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Die Deutsche Kammerphilharmonie Bremen
Brand extension
14
Markentransfer
14
Brand image
7
Markenimage
7
Brand management
6
Markenführung
6
Consumer behaviour
4
Konsumentenverhalten
4
Corporate reputation
3
Deutschland
3
Firmenimage
3
Germany
3
Luxury goods
3
Luxusgüter
3
Strategic alliance
3
Strategische Allianz
3
Brand
2
Markenartikel
2
Marketing management
2
Marketingmanagement
2
Authentizität
1
Automotive industry
1
Bewertung
1
Branche
1
Brand architecture
1
Bremen
1
City marketing
1
Communication
1
Corporate culture
1
Credibility
1
Culture
1
E-commerce
1
Economic sector
1
Electronic Commerce
1
Evaluation
1
Fashion
1
Finland
1
Finnland
1
Gesellschaft
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Advisory report
1
Gutachten
1
Language
All
German
1
Author
All
Wiedmann, Klaus-Peter
Bravo, Rafael
Burmann, Christoph
Feddersen, Christian
1
Published in...
All
Markenmanagement
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Ökonomisierung von Imagewirkungen des Kultur-Sponsoring : dargestellt am Beispiel der Deutschen Kammerphilharmonie Bremen
Burmann, Christoph
;
Feddersen, Christian
-
2008
Persistent link: https://www.econbiz.de/10003634970
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->