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person:"Yang, Zhenlin"
~person:"Berghman, Lotte"
~person:"Clarke, Peter"
~person:"Eager, James"
~person:"Tang, Fang-fang"
~subject:"Markenartikel"
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Parental evaluation of popular brand names given as Christmas gifts and sources of information used in these decisions
Clarke, Peter
;
McAuley, Andrew
- In:
The journal of consumer marketing
27
(
2010
)
6
,
pp. 534-542
Persistent link: https://www.econbiz.de/10008772882
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