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person:"Yang, Zhenlin"
~person:"Haugstad, Bryan"
~person:"Karniol, Rachel"
~person:"Lin, Long-yi"
~person:"Ozanne, Lucie K."
~subject:"Konsumentenverhalten"
~type:"article"
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Who likes Bratz? : the impact of girls' age and gender role orientation on preferences for Barbie versus Bratz
Karniol, Rachel
;
Stuemler-Cohen, Tamara
;
Lahav-Gur, Yael
- In:
Psychology & marketing
29
(
2012
)
11
,
pp. 897-906
Persistent link: https://www.econbiz.de/10009664850
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2
The relationship of consumer personality trait, brand personality and brand loyalty : an empirical study of toys and video games buyers
Lin, Long-yi
- In:
The journal of product & brand management
19
(
2010
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10003963584
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