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person:"Zentes, Joachim"
~accessRights:"restricted"
~person:"Karray, Salma"
~subject:"Cooperative advertising"
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Cooperative advertising
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Vertriebsweg
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Advertising
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Game theory
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Spieltheorie
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Electronic Commerce
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Handelsmarke
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game theory
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Zentes, Joachim
Karray, Salma
Martín Herrán, Guiomar
3
Sigué, Simon Pierre
2
Chen, Bintong
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Xie, Jinxing
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Zaccour, Georges
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Zhang, Jihua
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International journal of production economics
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Journal of retailing and consumer services
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ECONIS (ZBW)
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1
Managing advertising investments in marketing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
Saved in:
2
Assessing the profitability of cooperative advertising programs in competing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Zaccour, Georges
- In:
International journal of production economics
187
(
2017
),
pp. 142-158
Persistent link: https://www.econbiz.de/10011705120
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