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source:"econis"
subject:"Erfolgsfaktor"
~isPartOf:"Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship"
~person:"Odoom, Raphael"
~subject:"Brand management"
~subject:"SMEs"
~type:"article"
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Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
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Branding and outcomes in small and medium-sized enterprises (SMEs) : a resource-capability approach
Odoom, Raphael
;
Narteh, Bedman
;
Rand, John
- In:
Journal of small business and entrepreneurship : JSBE ; …
29
(
2017
)
3
,
pp. 175-192
Persistent link: https://www.econbiz.de/10011686702
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