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source:"econis"
subject:"Schätztheorie"
~isPartOf:"Gabler Wissenschaft & Praxis"
~subject:"Marketingmanagement"
~subject:"Relationship marketing"
~type_genre:"Aufsatzsammlung"
~type_genre:"Handbuch"
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Dienstleistungsinnovationen
Bruhn, Manfred
(
ed.
);
Stauss, Bernd
(
contributor
)
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2004
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1. Aufl.
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