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source:"econis"
subject:"Schätztheorie"
~person:"Backhaus, Klaus"
~subject:"Marketingmanagement"
~subject:"Relationship marketing"
~type_genre:"Aufsatzsammlung"
~type_genre:"Handbuch"
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08.05.1990
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Kleinaltenkamp, Michael
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ECONIS (ZBW)
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Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
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Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
Günter, Bernd
;
Kleinaltenkamp, Michael
-
1997
Persistent link: https://www.econbiz.de/10014273468
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