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source:"econis"
~accessRights:"free"
~person:"Başak, Suleyman"
~person:"Becker, Christian"
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International market segmentation
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Internationale Marktsegmentierung
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Başak, Suleyman
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Die Wahrnehmung von Marken im internationalen Kontext : Einfluss der Markenstandardisierung, -reichweite und -herkunft auf das Markenimage
Burmann, Christoph
;
Becker, Christian
-
2009
Persistent link: https://www.econbiz.de/10009665199
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International good market segmentation and financial market structure
Başak, Suleyman
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001705451
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