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source:"econis"
~accessRights:"free"
~subject:"Evaluation"
~subject:"Marketingmanagement"
~subject:"Theorie"
~type_genre:"Hochschulschrift"
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Management von Markenarchitekturen : ein verhaltenswissenschaftliches Modell zur Analyse und Gestaltung von Markenportfolios
Bräutigam, Sören
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2004
Persistent link: https://www.econbiz.de/10002191123
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