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source:"econis"
~accessRights:"restricted"
~isPartOf:"International marketing review"
~isPartOf:"Psychology & marketing"
~subject:"Europa"
~subject:"Luxusgüter"
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Brand extension
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Ashill, Nicholas J.
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Boisvert, Jean
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International marketing review
Psychology & marketing
Journal of retailing and consumer services
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Australasian marketing journal
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Fashion branding and communication : core strategies of European luxury brands
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Global marketing strategies for the promotion of luxury goods
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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The impact of luxury brand status signaling, extension authenticity and fit on luxury line extension evaluation : a cross-national study
Boisvert, Jean
;
Ashill, Nicholas J.
- In:
International marketing review
39
(
2022
)
2
,
pp. 395-422
Persistent link: https://www.econbiz.de/10013396206
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2
The spillover effect of downward line extensions on U.S. consumers' evaluation of a French luxury parent brand : the role of branding strategies, authenticity, and fit
Boisvert, Jean
;
Ashill, Nicholas J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 740-751
Persistent link: https://www.econbiz.de/10011970120
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