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source:"econis"
~isPartOf:"Advertising and consumer psychology"
~person:"Kardes, Frank R."
~person:"Stroebe, Wolfgang"
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Psychology of advertising
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Kardes, Frank R.
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Advertising and Consumer Psychology Conference <23, 2004, Montréal>
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Advertising and consumer psychology
Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Marketing and consumer psychology series
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The why of consumption : contemporary perspectives on consumer motives, goals and desires
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Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in...
Kardes, Frank R.
(
ed.
);
Herr, Paul M.
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002454921
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