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source:"econis"
~isPartOf:"Advertising in new formats and media : current research and implications for marketers"
~subject:"Kognition"
~subject:"Marketing management"
~subject:"Perception"
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Advertising in new formats and media : current research and implications for marketers
Psychology & marketing
7
International journal of advertising : the review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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Europäische Hochschulschriften / 5
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Journal of advertising research
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Journal of business research : JBR
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Journal of marketing communications
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
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Handbook of research on effective advertising strategies in the social media age
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International journal of advertising : the quarterly review of marketing communications
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Journal of consumer behaviour : an international research review
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Journal of consumer marketing
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of retailing
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Marketing : ZFP ; journal of research and management
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Springer eBook Collection / Business and Economics
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The Sage handbook of advertising
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(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
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Absatzwirtschaft / Schriften zum Marketing
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Advertising and consumer psychology
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Asia Pacific journal of marketing and logistics
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Constituting managements : markets, meanings, and identities
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Corporate communications : an international journal
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Deutsche Hochschulschriften : DHS
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EBSCOhost eBook Collection
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EFI research paper / Ekonomiska Forskningsinstitutet, Handelshögskolan i Stockholm
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From advertising avoidance to advertising approach : rethinking attention in new advertising formats
Rosengren, Sara
- In:
Advertising in new formats and media : current research …
,
(pp. 3-18)
.
2016
Persistent link: https://www.econbiz.de/10011473385
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