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source:"econis"
~isPartOf:"Australasian marketing journal"
~isPartOf:"Innovatives Markenmanagement"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Berufssport"
~subject:"Markenführung"
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Australasian marketing journal
Innovatives Markenmanagement
International journal of advertising : the quarterly review of marketing communications
The journal of product & brand management
16
Journal of business research : JBR
15
The journal of brand management : an international journal
14
European journal of marketing : EJM
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Brand management ; Vol. 3
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ECONIS (ZBW)
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1
Markenerweiterungsstrategien professioneller Sportvereine im eSport : Rückwirkungseffekte von Markentransfer- und Co-Branding-Strategien auf das Markenimage
Diegel, Marius
-
2021
Persistent link: https://www.econbiz.de/10012424689
Saved in:
2
Brand attribute associations, emotional consumer-brand relationship and evaluation of brand extensions
Pourazad, Naser
;
Stocchi, Lara
;
Pare, Vipul
- In:
Australasian marketing journal
27
(
2019
)
4
,
pp. 249-260
Persistent link: https://www.econbiz.de/10012153387
Saved in:
3
Pawning n00bs : insights into perceptions of brand extensions of the video game industry
Butcher, Luke
;
Tang, Ysobel
;
Phau, Ian
- In:
Australasian marketing journal
25
(
2017
)
3
,
pp. 215-224
Persistent link: https://www.econbiz.de/10011792004
Saved in:
4
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
5
Retail brand extensions : unpacking the link between brand extension attitude and change in brand equity
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Australasian marketing journal
21
(
2013
)
2
,
pp. 75-84
Persistent link: https://www.econbiz.de/10009745875
Saved in:
6
How advertising strategy affects brand and USP recall for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 165-194
Persistent link: https://www.econbiz.de/10003978072
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