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source:"econis"
~isPartOf:"Discussion paper series / Department of Economics, Columbia University"
~subject:"Evaluation"
~subject:"Germany"
~subject:"Marketingmanagement"
~subject:"Theorie"
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Discussion paper series / Department of Economics, Columbia University
Gabler Edition Wissenschaft / Marken- und Produktmanagement
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The journal of brand management : an international journal
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Brand management ; Vol. 3
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Innovatives Markenmanagement
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Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
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Fashion branding and communication : core strategies of European luxury brands
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Industrial marketing management : the international journal for industrial and high-tech firms
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Brand extension as informational leverage
Choi, Jay Pil
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1997
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