//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
source:"econis"
~isPartOf:"Electronic commerce research"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Brand management"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Millennials"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Social Web
Consumer behaviour
5
Konsumentenverhalten
5
Social web
5
Internet marketing
4
Online-Marketing
4
millennials
4
Advertising
2
Advertising effects
2
Age group
2
Altersgruppe
2
Werbewirkung
2
Werbung
2
Brand image
1
Consumer behavior
1
Digital marketing
1
E-commerce
1
Electronic Commerce
1
Electronic money
1
Elektronisches Geld
1
India
1
Indien
1
Influencer
1
Innovation adoption
1
Innovationsakzeptanz
1
Internet
1
Kaufentscheidung
1
Markenführung
1
Markenimage
1
Millennials
1
Mobile Business
1
Mobile Marketing
1
Mobile business
1
Mobile communications
1
Mobile marketing
1
Mobilkommunikation
1
Ohanian model
1
Online retailing
1
Online transactions
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Aghniadi
1
Arnita, Devi
1
Cardoso, Sofia
1
Chaudhary, Monica
1
Dobre, Costinel
1
Duffett, Rodney Graeme
1
Duh, Helen Inseng
1
Ghouse, Suhail M.
1
Martinez, Luis F.
1
Milovan-Ciuta, Anca-Maria
1
Nasution, Reza Ashari
1
Petrescu, Maria
1
Thabethe, Thabile
1
more ...
less ...
Published in...
All
Electronic commerce research
International journal of internet marketing and advertising : IJIMA
Journal of internet commerce
4
Journal of business research : JBR
2
Journal of retailing and consumer services
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Arts marketing : an international journal ; AM
1
Asia Pacific journal of marketing and logistics
1
Business horizons
1
Central European business review : CEBR
1
Cogent business & management
1
DBS business review : an international academic collaboration
1
Designing and communicating experience
1
European journal of international management : EJIM
1
Faculty & research / Insead : working paper series
1
International journal of bank marketing
1
International journal of business and globalisation : IJBG
1
International journal of consumer studies
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of intelligent enterprise
1
International review on public and non-profit marketing
1
Journal of East-West business
1
Journal of global fashion marketing : JGfM
1
Journal of international food & agribusiness marketing : JIFAM
1
Journal of international management
1
Journal of marketing analytics : JMA
1
Journal of organizational change management
1
Journal of promotion management : innovations in planning and applied research
1
Market : review for marketing theory and practice
1
Marketing from information to decision
1
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
1
Problems and perspectives in management : PPM ; international research journal
1
Public relations for social responsibility : affirming DEI commitment with action
1
Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
1
Services marketing quarterly
1
The journal of applied business research
1
The journal of brand management : an international journal
1
Tourism management : research, policies, practice
1
Vision : the journal of business perspective
1
Young consumers : insight and ideas for responsible marketers
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?
Ghouse, Suhail M.
;
Duffett, Rodney Graeme
;
Chaudhary, Monica
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 142-164
Persistent link: https://www.econbiz.de/10013041211
Saved in:
2
Attributes of Instagram influencers impacting consumer brand engagement
Duh, Helen Inseng
;
Thabethe, Thabile
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 477-497
Persistent link: https://www.econbiz.de/10012670702
Saved in:
3
The acceptance of mobile advertising : a social or personal matter?
Nasution, Reza Ashari
;
Arnita, Devi
;
Aghniadi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 84-103
Persistent link: https://www.econbiz.de/10012512694
Saved in:
4
Online payments strategy : how third-party internet seals of approval and payment provider reputation influence the Millennials’ online transactions
Cardoso, Sofia
;
Martinez, Luis F.
- In:
Electronic commerce research
19
(
2019
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10011999485
Saved in:
5
Social bonds and millennial consumers' activity in social networks
Petrescu, Maria
;
Dobre, Costinel
;
Milovan-Ciuta, Anca-Maria
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 290-304
Persistent link: https://www.econbiz.de/10011918369
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->