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source:"econis"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing"
~subject:"Low-cost strategy"
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Cause marketing effectiveness and the moderating role of price discounts
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Aspara, Jaakko
- In:
Journal of marketing
78
(
2014
)
6
,
pp. 120-142
Persistent link: https://www.econbiz.de/10010463448
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