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source:"econis"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers"
~subject:"Evaluation"
~subject:"Marketingmanagement"
~subject:"Theorie"
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Markentransfer
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Brand extension
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Gabler Edition Wissenschaft
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
The journal of brand management : an international journal
6
The journal of product & brand management
6
Gabler Edition Wissenschaft / Marken- und Produktmanagement
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Journal of business research : JBR
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Brand management ; Vol. 3
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Journal of marketing research : JMR
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Journal of marketing management : MM
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Marketing letters : a journal of research in marketing
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Discussion paper series / Department of Economics, Columbia University
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Fashion branding and communication : core strategies of European luxury brands
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Global journal of business management : GJBM
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Hamburger Schriften zur Marketingforschung
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the quarterly review of marketing communications
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International journal of information technology and management : IJITM
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of wine business research
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of global marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Interne und externe Markenerweiterungen : eine Analyse nachfrageseitiger Komplementaritäten
Berend, Patrik
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001666500
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2
Determining the order and direction of multiple brand extensions
Dawar, Niraj
;
Anderson, Paul F.
-
1993
-
Rev. version of working paper 92/36/MKT
Persistent link: https://www.econbiz.de/10000858889
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3
Determining the order and direction of multiple brand extensions
Dawar, Niraj
;
Anderson, Paul F.
-
1992
Persistent link: https://www.econbiz.de/10000841091
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