//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
source:"econis"
~isPartOf:"Health marketing quarterly"
~subject:"Advertising effects"
~subject:"Kognition"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Psychology of advertising"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Kognition
Marketing management
Psychology of advertising
4
Werbepsychologie
4
Consumer behaviour
2
Emotion
2
Experiment
2
Konsumentenverhalten
2
USA
2
United States
2
Werbewirkung
2
mood
2
Alcohol consumption
1
Alkoholkonsum
1
Cognition
1
Fernsehwerbung
1
Item-specific vs. relational or narrative information processing
1
Narrative Methode
1
Narrative method
1
Personality psychology
1
Persönlichkeitspsychologie
1
Pharmaceutical industry
1
Pharmaindustrie
1
Product information
1
Produktinformation
1
Public relations
1
Social Marketing
1
Social marketing
1
Television advertising
1
grouped list
1
information processing
1
message framing
1
narrative
1
personal relevance
1
persuasion
1
persuasiveness of ad messages
1
ungrouped list message type
1
Öffentlichkeitsarbeit
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Sar, Sela
2
Ghuge, Shreyas
1
Rodriguez, Lulu
1
Wirtz, John G.
1
Published in...
All
Health marketing quarterly
Journal of advertising : official publication of the American Academy of Advertising
30
Psychology & marketing
26
International journal of advertising : the quarterly review of marketing communications
18
Journal of advertising research
18
International journal of advertising : the review of marketing communications
16
Journal of business research : JBR
13
Selling modernity : advertising in twentieth-century Germany
7
Europäische Hochschulschriften / 5
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of promotion management : JPM
6
Marketing : ZFP ; journal of research and management
6
Faculty & research / Insead : working paper series
5
Journal of marketing communications
5
SpringerLink / Bücher
5
Berichte aus der Betriebswirtschaft
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing theory and practice
4
Journal of retailing and consumer services
4
Discussion paper / Centre for Economic Policy Research
3
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
International journal of hospitality management
3
Journal of consumer behaviour : an international research review
3
Journal of global marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marketing letters : a journal of research in marketing
3
Research
3
Administrative Sciences : open access journal
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
BREAD working paper
2
Breaking new ground in theory and practice
2
Cutting edge international research
2
Discussion papers
2
Forschungsgruppe Konsum und Verhalten
2
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
Handbook of research on effective advertising strategies in the social media age
2
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
International journal of internet marketing and advertising : IJIMA
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The influence of mood and information processing strategies on recall, persuasion, and intention to get a flu vaccine
Sar, Sela
;
Rodriguez, Lulu
- In:
Health marketing quarterly
36
(
2019
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10012200118
Saved in:
2
The moderating role of mood and personal relevance on persuasive effects of gain- and loss-framed health messages
Wirtz, John G.
;
Sar, Sela
;
Ghuge, Shreyas
- In:
Health marketing quarterly
32
(
2015
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10011304092
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->