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source:"econis"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Takeover"
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Leveraging brand equity in business-to-business mergers and acquisitions
Lambkin, Mary C.
;
Muzellec, Laurent
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1234-1239
Persistent link: https://www.econbiz.de/10008807160
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