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source:"econis"
~isPartOf:"Innovatives Markenmanagement"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of retailing"
~language:"eng"
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Search: subject_exact:"Markentransfer"
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Brand extension
14
Markentransfer
14
Brand management
10
Markenführung
10
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9
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9
Brand image
6
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Dens, Nathalie
2
Pelsmacker, Patrick de
2
Baek, Tae Hyun
1
Baskin, Ernest
1
Calantone, Roger J.
1
Cheong, Yunjae
1
Chowdhry, Nivriti
1
Dass, Mayukh
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Deng, Qian
1
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1
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Maxham, James G., III.
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Messinger, Paul R.
1
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1
Morales, Andrea C.
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Netemeyer, Richard G.
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1
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Innovatives Markenmanagement
International journal of advertising : the quarterly review of marketing communications
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing
The journal of brand management : an international journal
28
Journal of business research : JBR
24
The journal of product & brand management
21
Psychology & marketing
17
European journal of marketing : EJM
12
Brand management ; Vol. 3
10
Journal of the Academy of Marketing Science
10
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of marketing
7
Journal of retailing and consumer services
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing management : MM
6
Journal of marketing research : JMR
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
The IUP journal of brand management : IJBRM
6
Marketing letters : a journal of research in marketing
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of sport management and marketing : IJSMM
4
Journal of fashion marketing and management
4
Journal of international consumer marketing
4
The journal of consumer marketing
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal
3
International journal of hospitality management
3
International journal of sports marketing & sponsorship
3
International marketing review
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of service research : JSR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing intelligence & planning
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Paradigm : the journal of Institute of Management Technology
3
Sport management review
3
Vision : the journal of business perspective
3
Asia Pacific journal of marketing and logistics
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Business horizons
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ECONIS (ZBW)
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14
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date (oldest first)
1
Dimensions of brand-extension fit
Deng, Qian
;
Messinger, Paul R.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 764-787
Persistent link: https://www.econbiz.de/10013399607
Saved in:
2
Is similarity a constraint for service-to-service brand extensions?
Dimitriu, Radu
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1019-1041
Persistent link: https://www.econbiz.de/10013471031
Saved in:
3
On the extendibility of brands with subordinate versus basic category concepts
Topaloglu, Omer
;
Kumar, Piyush
;
Dass, Mayukh
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 394-404
Persistent link: https://www.econbiz.de/10013256052
Saved in:
4
By-brand or by-category? : the effect of display format on brand extension evaluation
Zheng, Xiaoying
;
Baskin, Ernest
;
Dhar, Ravi
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 76-85
Persistent link: https://www.econbiz.de/10012130009
Saved in:
5
Cultural influences on brand extension judgments : opposing effects of thinking style and regulatory focus
Kim, Kyeongheui
;
Park, Jongwon
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 137-150
Persistent link: https://www.econbiz.de/10012016495
Saved in:
6
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
7
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
8
When comparative valence frame affects brand extension evaluations : the moderating role of parent-extension fit
Baek, Tae Hyun
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 382-401
Persistent link: https://www.econbiz.de/10011342914
Saved in:
9
Not all negative emotions lead to concrete construal
Chowdhry, Nivriti
;
Winterich, Karen Page
;
Mittal, Vikas
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 428-430
Persistent link: https://www.econbiz.de/10011428926
Saved in:
10
The image management function of sponsorship : a general theoretical framework
Kim, Kihan
;
Stout, Patricia A.
;
Cheong, Yunjae
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 85-111
Persistent link: https://www.econbiz.de/10009510693
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1
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