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source:"econis"
~isPartOf:"Innovatives Markenmanagement"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of retailing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Dens, Nathalie"
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Dens, Nathalie
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Innovatives Markenmanagement
International journal of advertising : the quarterly review of marketing communications
Journal of retailing
Marketing letters : a journal of research in marketing
Breaking new ground in theory and practice
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
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2
Advertising for extensions : moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 175-189
Persistent link: https://www.econbiz.de/10003976732
Saved in:
3
How advertising strategy affects brand and USP recall for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 165-194
Persistent link: https://www.econbiz.de/10003978072
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