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source:"econis"
~isPartOf:"Innovatives Markenmanagement"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of retailing"
~language:"eng"
~person:"Baek, Tae Hyun"
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Baek, Tae Hyun
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Innovatives Markenmanagement
International journal of advertising : the quarterly review of marketing communications
Journal of retailing
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When comparative valence frame affects brand extension evaluations : the moderating role of parent-extension fit
Baek, Tae Hyun
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 382-401
Persistent link: https://www.econbiz.de/10011342914
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