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source:"econis"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of service research : JSR"
~person:"Buoye, Alexander"
~person:"Cheong, Yunjae"
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Brand extension
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2
Advertising effects
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Firmenimage
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Buoye, Alexander
Cheong, Yunjae
Dens, Nathalie
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Baek, Tae Hyun
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International journal of advertising : the quarterly review of marketing communications
International journal of sports marketing & sponsorship
Journal of service research : JSR
Journal of business research : JBR
1
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ECONIS (ZBW)
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The image management function of sponsorship : a general theoretical framework
Kim, Kihan
;
Stout, Patricia A.
;
Cheong, Yunjae
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 85-111
Persistent link: https://www.econbiz.de/10009510693
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2
Can we talk? : the impact of willingness to recommend on a new-to-market service brand extension within a social network
Aksoy, Lerzan
;
Buoye, Alexander
;
Cooil, Bruce
; …
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 355-371
Persistent link: https://www.econbiz.de/10009383334
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