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source:"econis"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of service research : JSR"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Cooil, Bruce"
~person:"Johnson, Jean L."
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Search: subject_exact:"Markentransfer"
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Brand extension
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2
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2
Markentransfer
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1
Brand
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Brand alliance
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Brand failure
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Brand image
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Brand management
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Feedback
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Cooil, Bruce
Johnson, Jean L.
Dens, Nathalie
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Pelsmacker, Patrick de
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International journal of advertising : the quarterly review of marketing communications
Journal of service research : JSR
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Ingredient branding and feedback effects : the impact of product outcomes, initial parent brand strength asymmetry, and parent brand role
Radighieri, Jeffrey P.
;
Mariadoss, Babu John
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10010367219
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2
Can we talk? : the impact of willingness to recommend on a new-to-market service brand extension within a social network
Aksoy, Lerzan
;
Buoye, Alexander
;
Cooil, Bruce
; …
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 355-371
Persistent link: https://www.econbiz.de/10009383334
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