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source:"econis"
~isPartOf:"International journal of nonprofit and voluntary sector marketing"
~language:"eng"
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Search: subject_exact:"Psychology of advertising"
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Nonprofit marketing
3
Nonprofit-Marketing
3
Psychology of advertising
3
Werbepsychologie
3
Armut
2
Neuseeland
2
New Zealand
2
Poverty
2
Armutsbekämpfung
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Experiment
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Fundraising
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Poverty reduction
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Carr, Stuart C.
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Hill, Stephen
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Kennedy, Sharyn
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McWha, Ishbel
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Rugimbana, Robert O.
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International journal of nonprofit and voluntary sector marketing
Psychology & marketing
51
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
International journal of advertising : the quarterly review of marketing communications
23
Journal of advertising research
20
International journal of advertising : the review of marketing communications
18
Journal of business research : JBR
17
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Journal of marketing research : JMR
11
Journal of marketing theory and practice
9
Journal of marketing communications
8
Faculty & research / Insead : working paper series
7
Selling modernity : advertising in twentieth-century Germany
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of current issues and research in advertising : JCIRA
6
Journal of promotion management : JPM
6
NBER working paper series
6
Journal of marketing
5
Journal of retailing
5
Journal of retailing and consumer services
5
Marketing letters : a journal of research in marketing
5
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Advertising in new formats and media : current research and implications for marketers
4
Handbook of research on effective advertising strategies in the social media age
4
Health marketing quarterly
4
International journal of internet marketing and advertising : IJIMA
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of the Academy of Marketing Science
4
NBER Working Paper
4
The Sage handbook of advertising
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Working paper / National Bureau of Economic Research, Inc.
4
Young consumers : insight and ideas for responsible marketers
4
Breaking new ground in theory and practice
3
Discussion paper / Centre for Economic Policy Research
3
ERIM report series research in management
3
European journal of marketing : EJM
3
Handbook of research on international advertising
3
International journal of hospitality management
3
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ECONIS (ZBW)
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Images of poverty and attributions for poverty : does higher education moderate the linkage?
McWha, Ishbel
;
Carr, Stuart C.
- In:
International journal of nonprofit and voluntary sector …
14
(
2009
)
2
,
pp. 101-109
Persistent link: https://www.econbiz.de/10003839051
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2
Could stereotype rebound affect aid advertising campaigns?
Kennedy, Sharyn
;
Hill, Stephen
- In:
International journal of nonprofit and voluntary sector …
14
(
2009
)
2
,
pp. 111-123
Persistent link: https://www.econbiz.de/10003839059
Saved in:
3
Special issue on marketing and development out of poverty
Rugimbana, Robert O.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003839099
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