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source:"econis"
~isPartOf:"Journal of international consumer marketing"
~subject:"Germany"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
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Cross-cultural differences in online brand communities : an exploratory study of Indian and American online brand communities
Madupu, Vivek
;
Cooley, Delonia O.
- In:
Journal of international consumer marketing
22
(
2010
)
4
,
pp. 363-375
Persistent link: https://www.econbiz.de/10008991648
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