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source:"econis"
~isPartOf:"Journal of retailing"
~subject:"Retail trade"
~subject:"United States"
~subject:"Vertriebsweg"
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Retail trade
United States
Vertriebsweg
Multichannel strategy
6
Multikanalvertrieb
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4
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4
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Journal of retailing
Journal of retailing and consumer services
19
SpringerLink / Bücher
14
International journal of retail and distribution management
8
The international review of retail, distribution and consumer research
8
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Research
6
International journal of production economics
5
Gabler Edition Wissenschaft
4
Journal of business research : JBR
4
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
4
European journal of operational research : EJOR
3
International journal of electronic commerce : IJEC
3
International journal of physical distribution & logistics management : IJPD & LM
3
Journal of operations management
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Reihe: Kundenorientierte Unternehmensführung
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Faculty & research / Insead : working paper series
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Forschungsergebnisse der WU Wirtschaftsuniversität Wien
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Hamburger Schriften zur Marketingforschung
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Interaktives Marketing
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Journal of advertising research
2
Journal of strategic marketing
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Lehrbuch
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MIS quarterly
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Marktorientiertes Management
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
2
Springer eBook Collection / Business and Economics
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A Research Agenda for Service Marketing
1
Administrative Sciences : open access journal
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Advances in business and management forecasting
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Advances in logistics, operations, and management science (ALOMS) book series
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Annales Universitatis Mariae Curie-Skłodowska / H
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Arbeitspapier
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Asia Pacific journal of marketing and logistics
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Ausgewählte Studien des ECC-Handel
1
Benchmarking : an international journal
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Berichte aus der Betriebswirtschaft
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Channel strategies and marketing mix in a connected world
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ECONIS (ZBW)
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1
Multichannel customer purchase behavior and long tail effects in the fashion goods market
Ratchford, Brian Thomas
;
Soysal, Gonca
;
Zentner, Alejandro
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10014283357
Saved in:
2
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
3
Cross-channel effects of omnichannel retail marketing strategies : a review of extant data-driven research
Timoumi, Ahmed
;
Gangwar, Manish
;
Mantrala, Murali K.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 133-151
Persistent link: https://www.econbiz.de/10013207545
Saved in:
4
From multi-channel retailing to omni-channel retailing : introduction to the special issue in multi-channel retailing
Verhoef, Peter C.
;
Kannan, P. K.
;
Inman, J. Jeffrey
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 174-181
Persistent link: https://www.econbiz.de/10011308953
Saved in:
5
Integrating bricks with chicks : retailer-level and channel-level outcomes of online-offline channel integration
Herhausen, Dennis
;
Binder, Jochen
;
Schloegel, Marcus
; …
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 309-325
Persistent link: https://www.econbiz.de/10011309670
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