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source:"econis"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Alvarez, Cecilia M. O."
~person:"Echambadi, Raj"
~person:"Merrilees, Bill"
~type:"article"
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Journal of the Academy of Marketing Science
The journal of brand management : an international journal
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ECONIS (ZBW)
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What brand extensions need to fully benefit from their parental heritage
Miniard, Paul W.
;
Jayanti, Rama K.
;
Alvarez, Cecilia M. O.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 948-963
Persistent link: https://www.econbiz.de/10011924821
Saved in:
2
An examination of the effects of perceived difficulty of manufacturing the extension product on brand extension attitudes
Mariadoss, Babu John
;
Echambadi, Raj
;
Arnold, Mark J.
; …
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
6
,
pp. 704-719
Persistent link: https://www.econbiz.de/10008779094
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