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source:"econis"
~isPartOf:"Psychology & marketing"
~person:"Albrecht, Carmen-Maria"
~person:"Caravella, Mary"
~person:"Merrilees, Bill"
~subject:"Glaubwürdigkeit"
~subject:"Luxury goods"
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Glaubwürdigkeit
Luxury goods
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Brand extension
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Albrecht, Carmen-Maria
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Psychology & marketing
Enhancing knowledge development in marketing ; Vol. 21
1
Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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Drivers of brand extension success : what really matters for luxury brands
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 647-659
Persistent link: https://www.econbiz.de/10009786050
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