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source:"econis"
~isPartOf:"Psychology & marketing"
~person:"Boisvert, Jean"
~subject:"Consumer behaviour"
~subject:"Deutschland"
~subject:"Luxusgüter"
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Boisvert, Jean
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The spillover effect of downward line extensions on U.S. consumers' evaluation of a French luxury parent brand : the role of branding strategies, authenticity, and fit
Boisvert, Jean
;
Ashill, Nicholas J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 740-751
Persistent link: https://www.econbiz.de/10011970120
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