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source:"econis"
~isPartOf:"R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers"
~person:"Anderson, Paul F."
~subject:"Evaluation"
~subject:"Marketingmanagement"
~subject:"Theorie"
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Brand extension
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Anderson, Paul F.
Dawar, Niraj
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R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
R&D / INSEAD / INSEAD
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ECONIS (ZBW)
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Determining the order and direction of multiple brand extensions
Dawar, Niraj
;
Anderson, Paul F.
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1993
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Rev. version of working paper 92/36/MKT
Persistent link: https://www.econbiz.de/10000858889
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Determining the order and direction of multiple brand extensions
Dawar, Niraj
;
Anderson, Paul F.
-
1992
Persistent link: https://www.econbiz.de/10000841091
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