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source:"econis"
~isPartOf:"Research"
~source:"econstor"
~subject:"Computerspiel"
~subject:"Sponsoring"
~subject:"Sportveranstaltung"
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Journal of advertising : official publication of the American Academy of Advertising
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Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Markenerweiterungsstrategien professioneller Sportvereine im eSport : Rückwirkungseffekte von Markentransfer- und Co-Branding-Strategien auf das Markenimage
Diegel, Marius
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2021
Persistent link: https://www.econbiz.de/10012424689
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Growing brands through sponsorship : an empirical investigation of brand image transfer in a sponsorship alliance
Gross, Philip
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2015
Persistent link: https://www.econbiz.de/10010438889
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