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source:"econis"
~isPartOf:"The journal of consumer marketing"
~person:"Caravella, Mary"
~person:"Huber, Frank"
~person:"Merrilees, Bill"
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The journal of consumer marketing
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Brand extension feedback effects : towards a mediated framework
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 450-461
Persistent link: https://www.econbiz.de/10009788867
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