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source:"econis"
~language:"eng"
~person:"Brengman, Malaika"
~subject:"Einzelhandel"
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Einzelhandel
Consumer behaviour
4
Konsumentenverhalten
4
Ladengestaltung
4
Retail trade
4
Store design
4
Atmospherics
1
Beacons
1
Beziehungsmarketing
1
Content Analysis
1
Customer motive attributions
1
Dienstleistungsqualität
1
In-store retail
1
Inflation expectations
1
Inflationserwartung
1
Innovation adoption
1
Innovationsakzeptanz
1
Interactive kiosk
1
Metaverse Retailing
1
Mobile Marketing
1
Mobile marketing
1
Netherlands
1
Niederlande
1
Ornamental plant
1
Relationship marketing
1
Second Life
1
Service quality
1
Social Web
1
Social web
1
Store Design
1
Technology acceptance
1
Virtual reality
1
Virtuelle Realität
1
Zierpflanze
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in-store
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indoor positioning and qualitative research
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location-based mobile marketing
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retail
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Brengman, Malaika
Grewal, Dhruv
11
Nordfält, Jens
7
Roggeveen, Anne L.
7
Willems, Kim
5
Dennis, Charles
4
Lunardo, Renaud
4
Ahlbom, Carl-Philip
3
Alexander, Bethan
3
Behe, Bridget K.
3
Biswas, Dipayan
3
Blazquez Cano, Marta
3
Czerniachowska, Kateryna
3
Ertekin, Necati
3
Gajjar, Hasmukh K.
3
Ghoniem, Ahmed
3
Holmes, Thomas J.
3
Liu, Yunchuan
3
Maddah, Bacel
3
McIntyre, Charles
3
Melewar, T. C.
3
Noble, Stephanie M.
3
Pantano, Eleonora
3
Renko, Sanda
3
Schweiger, Elisa B.
3
Talukdar, Debabrata
3
Teller, Christoph
3
Vrechopoulos, Adam
3
Adil, Gajendra K.
2
Ahmed, Waqar
2
Bagdare, Shilpa
2
Ballantine, Paul W.
2
Cagatay, Kubulay
2
Cant, Michael C.
2
Capriello, Antonella
2
Chandukala, Sandeep R.
2
Chebat, Jean-Charles
2
Chen, Jing
2
Danaher, Peter J.
2
Doukidis, Georgios I.
2
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Journal of electronic commerce research : JECR
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Psychology & marketing
1
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ECONIS (ZBW)
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How customers motive attributions impact intentions to use an interactive kiosk in-store
Van de Sanden, Stephanie
;
Willems, Kim
;
Brengman, Malaika
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013209666
Saved in:
2
In-store location-based marketing with beacons : from inflated expectations to smart use in retailing
Van de Sanden, Stephanie
;
Willems, Kim
;
Brengman, Malaika
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
15/16
,
pp. 1514-1541
Persistent link: https://www.econbiz.de/10012178645
Saved in:
3
Retailing in social virtual worlds : developing a typology of virtual store atmospherics
Hassouneh, Diana
;
Brengman, Malaika
- In:
Journal of electronic commerce research : JECR
16
(
2015
)
3
,
pp. 218-241
Persistent link: https://www.econbiz.de/10011372580
Saved in:
4
The impact of in-store greenery on customers
Brengman, Malaika
;
Willems, Kim
;
Joye, Yannick
- In:
Psychology & marketing
29
(
2012
)
11
,
pp. 807-821
Persistent link: https://www.econbiz.de/10009664863
Saved in:
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