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source:"econis"
~person:"Arce-Urriza, Marta"
~person:"Chen, Jing"
~subject:"Brand management"
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Arce-Urriza, Marta
Chen, Jing
Burmann, Christoph
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Chung, Hwan
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Advancing insights on brand management
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ECONIS (ZBW)
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1
Manufacturer's channel strategy with retailer's store brand
Wang, Lisha
;
Chen, Jing
;
Song, Huaming
- In:
International journal of production research
59
(
2021
)
10
,
pp. 3042-3061
Persistent link: https://www.econbiz.de/10012516533
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2
Competition between private labels and national brands in a multichannel retailer
Arce-Urriza, Marta
;
Cebollada, Javier
- In:
Advancing insights on brand management
,
(pp. 103-118)
.
2017
Persistent link: https://www.econbiz.de/10011855075
Saved in:
3
Cross-market selling channel strategies in an international luxury brand's supply chain with gray markets
Huang, Hongfu
;
He, Yong
;
Chen, Jing
- In:
Transportation research / E : an international journal
144
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012421930
Saved in:
4
Assesing the success of private labels online : differences across categories in the grocery industry
Arce-Urriza, Marta
;
Cebollada, Javier
- In:
Electronic commerce research
18
(
2018
)
4
,
pp. 719-753
Persistent link: https://www.econbiz.de/10011936283
Saved in:
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