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source:"econis"
~person:"Armstrong, Jon Scott"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz in Zeitschrift"
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International journal of advertising : the quarterly review of marketing communications
5
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1
Evidence-based advertising : an application to persuasion
Armstrong, Jon Scott
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 743-767
Persistent link: https://www.econbiz.de/10009426413
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2
Voss wins the presidency! : a commentary essay on "predicting elections from biographical information about candidates ; a test of the index method"
Voss, Kevin E.
- In:
Journal of business research : JBR
64
(
2011
)
4
,
pp. 345-347
Persistent link: https://www.econbiz.de/10008859037
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3
Reply to the comments on "Evidence-based advertising : an applications to persuasion
Armstrong, Jon Scott
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 790-794
Persistent link: https://www.econbiz.de/10009407833
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4
Learning to improve : advertising research that guides practice
Stewart, David W.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 786-789
Persistent link: https://www.econbiz.de/10009407836
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5
What "advertising knowledge" comprises and how to get it
Rossiter, John R.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 774-785
Persistent link: https://www.econbiz.de/10009407837
Saved in:
6
Tastes great but filling (then it could habe been)
Carlson, Les
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 769-773
Persistent link: https://www.econbiz.de/10009407838
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