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source:"econis"
~person:"Backhaus, Christof"
~person:"Burmann, Christoph"
~person:"Carrillat, François A."
~person:"Goodstein, Ronald Charles"
~subject:"Brand image"
~subject:"Consumer behaviour"
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Search: subject_exact:"Markentransfer"
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Brand image
Consumer behaviour
Brand extension
13
Markentransfer
13
Markenimage
7
Konsumentenverhalten
5
Sponsoring
5
Sponsorship
5
Bewertung
2
Brand
2
Brand management
2
Deutschland
2
Evaluation
2
Germany
2
Luxury goods
2
Luxusgüter
2
Markenartikel
2
Markenführung
2
Authentizität
1
Automotive industry
1
Branche
1
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1
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Corporate reputation
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Die Deutsche Kammerphilharmonie Bremen
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Firmenimage
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Football
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Fußball
1
Glaubwürdigkeit
1
Imagewerbung
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Kfz-Industrie
1
Kultur
1
Kultursponsoring
1
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English
7
German
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Backhaus, Christof
Burmann, Christoph
Carrillat, François A.
Goodstein, Ronald Charles
Boisvert, Jean
10
Keller, Kevin Lane
9
Sattler, Henrik
8
Völckner, Franziska
8
Phau, Ian
6
Dwivedi, Abhishek
5
Merrilees, Bill
5
Milberg, Sandra J.
5
Moorthy, Sridhar
5
Hem, Leif E.
4
Monga, Alokparna Basu
4
Park, C. Whan
4
Pina, José M.
4
Bei, Lien-ti
3
Bravo, Rafael
3
Dall'Olmo Riley, Francesca
3
Dawes, John
3
Dens, Nathalie
3
Dhar, Ravi
3
Dietert, Anna-Christina
3
Gürhan-Canli, Zeynep
3
Heath, Timothy B.
3
Iversen, Nina M.
3
John, Deborah Roedder
3
Joshi, Richa
3
Kim, Kyeongheui
3
Liu, Xin
3
Maheswaran, Durairaj
3
Mao, Huifang
3
Mathur, Pragya
3
McCarthy, Michael S.
3
Park, Jungkun
3
Pelsmacker, Patrick de
3
Punyatoya, Plavini
3
Ragel, Victoria Rosanna
3
Ringeisen, Petra
3
Sharp, Byron
3
Wiedmann, Klaus-Peter
3
Yadav, Rajan
3
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Springer Fachmedien Wiesbaden
1
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Journal of advertising : official publication of the American Academy of Advertising
2
Innovatives Markenmanagement
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing management : MM
1
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
Marketing : ZFP ; journal of research and management
1
Psychology & marketing
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ECONIS (ZBW)
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1
Parent brand susceptibility to negative feedback effects from brand extensions : a meta-analysis of experimental consumer findings
Milberg, Sandra J.
;
Cuneo, Andres
;
Silva, Monica
; …
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
1
,
pp. 21-44
Persistent link: https://www.econbiz.de/10014289714
Saved in:
2
Erfolgssicherung von Marken durch Authentizität : die Bedeutung von Authentizität zur Erklärung von Rückwirkungseffekten bei Markentransfers
Dietert, Anna-Christina
-
2018
Persistent link: https://www.econbiz.de/10011866598
Saved in:
3
Authentizität als Erfolgsfaktor der Markenerweiterung und -dynamisierung
Burmann, Christoph
;
Dietert, Anna-Christina
-
2015
Persistent link: https://www.econbiz.de/10011432342
Saved in:
4
Brand stereotyping and image transfer in concurrent sponsorships
Carrillat, François A.
;
Solomon, Paul J.
;
Astous, Alain d'
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 300-314
Persistent link: https://www.econbiz.de/10011410136
Saved in:
5
Value creation for luxury brands through brand extensions : an investigation of forward and reciprocal effects
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 91-102
Persistent link: https://www.econbiz.de/10009750440
Saved in:
6
Call back the jury : reinvestigating the effects of fit and parent brand quality in determining brand extension success
Milberg, Sandra J.
;
Goodstein, Ronald Charles
;
Sinn, …
- In:
Journal of marketing management : MM
29
(
2013
)
3/4
,
pp. 374-390
Persistent link: https://www.econbiz.de/10009761861
Saved in:
7
Drivers of brand extension success : what really matters for luxury brands
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 647-659
Persistent link: https://www.econbiz.de/10009786050
Saved in:
8
Consumer reactions to brand extensions in a competitive context : does fit still matter?
Milberg, Sandra J.
;
Sinn, Francisca
;
Goodstein, Ronald …
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
3
,
pp. 543-553
Persistent link: https://www.econbiz.de/10008662496
Saved in:
9
Fortuitous brand image transfer : investigating the side effect of concurrent sponsorships
Carrillat, François A.
;
Harris, Eric G.
;
Lafferty, …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003986816
Saved in:
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