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source:"econis"
~person:"Backhaus, Christof"
~person:"Burmann, Christoph"
~person:"Carrillat, François A."
~person:"Goodstein, Ronald Charles"
~subject:"Brand image"
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Search: subject_exact:"Markentransfer"
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Brand image
Brand extension
13
Markentransfer
13
Markenimage
7
Consumer behaviour
5
Konsumentenverhalten
5
Sponsoring
5
Sponsorship
5
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2
Brand
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Brand management
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Backhaus, Christof
Burmann, Christoph
Carrillat, François A.
Goodstein, Ronald Charles
Boisvert, Jean
6
Keller, Kevin Lane
6
Phau, Ian
6
Sattler, Henrik
5
Völckner, Franziska
5
Dietert, Anna-Christina
3
Dwivedi, Abhishek
3
Hem, Leif E.
3
Joshi, Richa
3
Merrilees, Bill
3
Milberg, Sandra J.
3
Park, C. Whan
3
Park, Jungkun
3
Pina, José M.
3
Wiedmann, Klaus-Peter
3
Yadav, Rajan
3
Allman, Helena F.
2
Alvarez, Cecilia M. O.
2
Barrio-García, Salvador del
2
Bei, Lien-ti
2
Bravo, Rafael
2
Buil, Isabel
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Burton, Suzan
2
Cheng, Zhang
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Cheong, Edith
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Choi, Jay Pil
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Cuneo, Andres
2
Dall'Olmo Riley, Francesca
2
Datta, Saroj Kumar
2
Dawes, John
2
De Chernatony, Leslie
2
Deng, Qian
2
Dens, Nathalie
2
Faßnacht, Martin
2
Gross, Philip
2
Gürhan-Canli, Zeynep
2
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Springer Fachmedien Wiesbaden
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Journal of advertising : official publication of the American Academy of Advertising
2
Innovatives Markenmanagement
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of marketing management : MM
1
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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ECONIS (ZBW)
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Parent brand susceptibility to negative feedback effects from brand extensions : a meta-analysis of experimental consumer findings
Milberg, Sandra J.
;
Cuneo, Andres
;
Silva, Monica
; …
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
1
,
pp. 21-44
Persistent link: https://www.econbiz.de/10014289714
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2
Erfolgssicherung von Marken durch Authentizität : die Bedeutung von Authentizität zur Erklärung von Rückwirkungseffekten bei Markentransfers
Dietert, Anna-Christina
-
2018
Persistent link: https://www.econbiz.de/10011866598
Saved in:
3
Authentizität als Erfolgsfaktor der Markenerweiterung und -dynamisierung
Burmann, Christoph
;
Dietert, Anna-Christina
-
2015
Persistent link: https://www.econbiz.de/10011432342
Saved in:
4
Brand stereotyping and image transfer in concurrent sponsorships
Carrillat, François A.
;
Solomon, Paul J.
;
Astous, Alain d'
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 300-314
Persistent link: https://www.econbiz.de/10011410136
Saved in:
5
Call back the jury : reinvestigating the effects of fit and parent brand quality in determining brand extension success
Milberg, Sandra J.
;
Goodstein, Ronald Charles
;
Sinn, …
- In:
Journal of marketing management : MM
29
(
2013
)
3/4
,
pp. 374-390
Persistent link: https://www.econbiz.de/10009761861
Saved in:
6
Drivers of brand extension success : what really matters for luxury brands
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 647-659
Persistent link: https://www.econbiz.de/10009786050
Saved in:
7
Fortuitous brand image transfer : investigating the side effect of concurrent sponsorships
Carrillat, François A.
;
Harris, Eric G.
;
Lafferty, …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003986816
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