//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
source:"econis"
~person:"Backhaus, Christof"
~person:"Burmann, Christoph"
~person:"Carrillat, François A."
~subject:"Brand image"
~subject:"Economic sector"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markentransfer"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Economic sector
Brand extension
10
Markentransfer
10
Markenimage
5
Sponsoring
5
Sponsorship
5
Brand
2
Consumer behaviour
2
Deutschland
2
Germany
2
Konsumentenverhalten
2
Luxury goods
2
Luxusgüter
2
Markenartikel
2
Authentizität
1
Automotive industry
1
Bewertung
1
Branche
1
Brand equity
1
Brand management
1
Bremen
1
City marketing
1
Corporate reputation
1
Credibility
1
Culture
1
Die Deutsche Kammerphilharmonie Bremen
1
Erfolgsfaktor
1
Evaluation
1
Firmenimage
1
Football
1
Fußball
1
Glaubwürdigkeit
1
Imagewerbung
1
Kfz-Industrie
1
Kultur
1
Kultursponsoring
1
Markenführung
1
Markenwert
1
Marketing management
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
4
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Arbeitspapier
1
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
Working Paper
1
more ...
less ...
Language
All
English
4
German
2
Author
All
Backhaus, Christof
Burmann, Christoph
Carrillat, François A.
Boisvert, Jean
6
Keller, Kevin Lane
6
Phau, Ian
6
Sattler, Henrik
5
Völckner, Franziska
5
Dietert, Anna-Christina
3
Dwivedi, Abhishek
3
Hem, Leif E.
3
Joshi, Richa
3
Merrilees, Bill
3
Milberg, Sandra J.
3
Park, C. Whan
3
Park, Jungkun
3
Pina, José M.
3
Wiedmann, Klaus-Peter
3
Yadav, Rajan
3
Allman, Helena F.
2
Alvarez, Cecilia M. O.
2
Bacchiega, Emanuele
2
Barrio-García, Salvador del
2
Bei, Lien-ti
2
Bravo, Rafael
2
Buil, Isabel
2
Burton, Suzan
2
Cheng, Zhang
2
Cheong, Edith
2
Choi, Jay Pil
2
Colucci, Mariachiara
2
Cuneo, Andres
2
Dall'Olmo Riley, Francesca
2
Datta, Saroj Kumar
2
Dawes, John
2
De Chernatony, Leslie
2
Deng, Qian
2
Dens, Nathalie
2
Faßnacht, Martin
2
Goodstein, Ronald Charles
2
Gross, Philip
2
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
1
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
2
Innovatives Markenmanagement
1
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
Psychology & marketing
1
Research
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Erfolgssicherung von Marken durch Authentizität : die Bedeutung von Authentizität zur Erklärung von Rückwirkungseffekten bei Markentransfers
Dietert, Anna-Christina
-
2018
Persistent link: https://www.econbiz.de/10011866598
Saved in:
2
Authentizität als Erfolgsfaktor der Markenerweiterung und -dynamisierung
Burmann, Christoph
;
Dietert, Anna-Christina
-
2015
Persistent link: https://www.econbiz.de/10011432342
Saved in:
3
Brand stereotyping and image transfer in concurrent sponsorships
Carrillat, François A.
;
Solomon, Paul J.
;
Astous, Alain d'
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 300-314
Persistent link: https://www.econbiz.de/10011410136
Saved in:
4
Drivers of brand extension success : what really matters for luxury brands
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 647-659
Persistent link: https://www.econbiz.de/10009786050
Saved in:
5
Fortuitous brand image transfer : investigating the side effect of concurrent sponsorships
Carrillat, François A.
;
Harris, Eric G.
;
Lafferty, …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003986816
Saved in:
6
Industry image : its impact on the brand image of potential employees
Burmann, Christoph
;
Schaefer, Katharina
;
Maloney, Philip
- In:
The journal of brand management : an international journal
15
(
2007/08
)
3
,
pp. 157-176
Persistent link: https://www.econbiz.de/10003627400
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->