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source:"econis"
~person:"Baek, Tae Hyun"
~subject:"Sprache"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Psychology of advertising"
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Journal of advertising : official publication of the American Academy of Advertising
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Assertive environmental advertising and reactance : differences between South Koreans and Americans
Kim, Yeonshin
;
Baek, Tae Hyun
;
Yoon, Sukki
;
Oh, Sangdo
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 550-564
Persistent link: https://www.econbiz.de/10011798743
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