//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
source:"econis"
~person:"Bakpayev, Marat"
~subject:"Kognition"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Psychology of advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Kognition
Marketing management
Advertising effects
1
Cognition
1
Construal level theory
1
Consumer behaviour
1
Embodied cognition
1
Emotion
1
Hedonic appeal
1
Hedonic price index
1
Hedonischer Preisindex
1
Konsumentenverhalten
1
Personality psychology
1
Persönlichkeitspsychologie
1
Psychological distance
1
Psychology of advertising
1
Werbepsychologie
1
Werbewirkung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Bakpayev, Marat
Martin, Kelly D.
3
Smith, N. Craig
3
Yilmaz, Recep
3
Chang, Chingching
2
Du Plessis, Erik
2
Esch, Franz-Rudolf
2
Gierl, Heribert
2
Glogger, Anton
2
Hansen, Flemming
2
Mueller, Barbara
2
Pedersen, Paul M.
2
Septianto, Felix
2
Spence, Charles
2
Taskiran, Nurdan Oncel
2
Taşkıran, Nurdan Öncel
2
Weber, Adelheid
2
Abraham, Christopher
1
Allgayer, Florian
1
Andrews, J. Craig
1
Aulōnitēs, Geōrgios I.
1
Bak, Peter Michael
1
Baker, Julie
1
Balaji, M. S.
1
Bausback, Nadine
1
Berger, Sebastian
1
Binder, Christian
1
Biswas, Dipayan
1
Brainerd, Charles
1
Broweus, Niklas
1
Brown, Kenon A.
1
Böckenholt, Ulf
1
Bünzli, Fabienne
1
Canzler, Julia
1
Chapman, Derek S.
1
Chin, Hong Kun
1
Choi, Jieun
1
Christensen, Sverre Riis
1
Chrysochou, Polymeros
1
Chun, Kwang Yeun
1
more ...
less ...
Published in...
All
Journal of consumer marketing
1
Source
All
ECONIS (ZBW)
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Close your eyes and open your mind : how closed eyes affect evaluations of utilitarian and hedonic advertising appeals
Lee, Younghwa
;
Bakpayev, Marat
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 702-711
Persistent link: https://www.econbiz.de/10014332329
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->