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source:"econis"
~person:"Balaji, M. S."
~subject:"Kognition"
~subject:"Marketing management"
~subject:"Marktforschung"
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Balaji, M. S.
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Nanoinfluencer marketing : how message features affect credibility and behavioral intentions
Balaji, M. S.
;
Jiang, Yangyang
;
Jha, Subhash
- In:
Journal of business research : JBR
136
(
2021
),
pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
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