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source:"econis"
~person:"Baumgarth, Carsten"
~subject:"Seccess factors"
~type_genre:"Aufsatz in Zeitschrift"
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Strengthening internal brand equity with brand ambassador programs : development and testing of a success factor model
Schmidt, Holger J.
;
Baumgarth, Carsten
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 250-265
Persistent link: https://www.econbiz.de/10011884942
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