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source:"econis"
~person:"Bray, Mark"
~person:"Hall, John"
~person:"Kellett, Pamm"
~person:"Merrilees, Bill"
~type_genre:"Fallstudie"
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Australia
8
Australien
8
Tourism industry
2
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Advertising effects
1
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Bray, Mark
Hall, John
Kellett, Pamm
Merrilees, Bill
Craig, Justin B.
4
Frost, Warwick
4
Moores, Ken
4
Becker, Karen
3
Beckett, Ronald C.
3
Cutcher, Leanne
3
Irava, Wayne
3
Massingham, Peter
3
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2
Baum, Harald
2
Bell, J. D.
2
Brandt, Signe
2
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2
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Chia, Joy
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2
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2
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2
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2
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2
Loane, S.
2
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2
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Tourism analysis : an interdisciplinary tourism & hospitality journal
2
European journal of marketing : EJM
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Resources and competitive advantage in clusters
1
Sport management review
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
Exploring the conceptual boundaries of diaspora and battlefield tourism : Australians' travel to the Gallipoli battlefield, Turkey, as a case study
Lockstone-Binney, Leonie
;
Hall, John
;
Atay, Lutfi
- In:
Tourism analysis : an interdisciplinary tourism & …
18
(
2013
)
3
,
pp. 297-311
Persistent link: https://www.econbiz.de/10009790438
Saved in:
2
Responding to global warming mitigation policies : the Hunter Valley construction and engineering cluster
Collins, David
;
Bray, Mark
;
Burgess, John
- In:
Resources and competitive advantage in clusters
,
(pp. 113-132)
.
2013
Persistent link: https://www.econbiz.de/10010213404
Saved in:
3
Pioneering Asian franchise brands : Pho24 in Vietnam
Frazer, Lorelle
;
Merrilees, Bill
- In:
Journal of marketing channels : ... distribution …
19
(
2012
)
4
,
pp. 295-309
Persistent link: https://www.econbiz.de/10009657578
Saved in:
4
Pre- and posttrip factors influencing the visitor experience at a battlefield commemorative event : Gallipoli, a case study
Hall, John
;
Basarin, V. John
;
Lockstone-Binney, Leonie
- In:
Tourism analysis : an interdisciplinary tourism & …
16
(
2011
)
4
,
pp. 419-429
Persistent link: https://www.econbiz.de/10009489778
Saved in:
5
Marketing communications for special events : analysing managerial practice, consumer perceptions and preferences
Hede, Anne-Marie
;
Kellett, Pamm
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 987-1004
Persistent link: https://www.econbiz.de/10009231667
Saved in:
6
A comparison between mainstream and action sport industries in Australia : a case study of the skateboarding cluster
Kellett, Pamm
;
Russell, Roslyn
- In:
Sport management review
12
(
2009
)
2
,
pp. 66-78
Persistent link: https://www.econbiz.de/10003913564
Saved in:
7
Evolving employment relations : industry studies from Australia
Waring, Peter
(
contributor
);
Bray, Mark
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003433318
Saved in:
8
Important factors to consider when using internal branding as a management strategy : a healthcare case study
Gapp, Rod
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 162-176
Persistent link: https://www.econbiz.de/10003458926
Saved in:
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