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source:"econis"
~person:"Brown, James R."
~person:"Cheng, T. C. E."
~person:"Martín Herrán, Guiomar"
~subject:"Hotel industry"
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Hotel industry
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Vertriebsweg
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Brown, James R.
Cheng, T. C. E.
Martín Herrán, Guiomar
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of marketing theory and practice
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ECONIS (ZBW)
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Relationship satisfaction : an overlooked marketing channel safeguard
Brown, James R.
;
Crosno, Jody L.
;
Liu, Yuerong
;
Dev, …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 171-180
Persistent link: https://www.econbiz.de/10012285151
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2
The effects of transacation-specific investments in marketing channels: the moderating role of relational norms
Brown, James R.
;
Crosno, Jody L.
;
Dev, Chekitan S.
- In:
Journal of marketing theory and practice
17
(
2009
)
4
,
pp. 317-333
Persistent link: https://www.econbiz.de/10003897723
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