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source:"econis"
~person:"Caravella, Mary"
~person:"Merrilees, Bill"
~person:"Völckner, Franziska"
~subject:"Brand management"
~subject:"Food retailing"
~type_genre:"Aufsatz im Buch"
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Enhancing knowledge development in marketing ; Vol. 21
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ECONIS (ZBW)
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The authenticity of brand extensions : a complementary construct to fit
Spiggle, Susan
;
Nguyen, Hang T.
;
Caravella, Mary
-
2011
Persistent link: https://www.econbiz.de/10010191065
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