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source:"econis"
~person:"Dimitriu, Radu"
~person:"Echambadi, Raj"
~person:"Merrilees, Bill"
~person:"Phau, Ian"
~subject:"Brand extensions"
~subject:"Geschlecht"
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Brand extensions
Geschlecht
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Dimitriu, Radu
Echambadi, Raj
Merrilees, Bill
Phau, Ian
Alvarez, Cecilia M. O.
2
Miniard, Paul W.
2
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1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
The journal of brand management : an international journal
1
The journal of consumer marketing
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ECONIS (ZBW)
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Is similarity a constraint for service-to-service brand extensions?
Dimitriu, Radu
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1019-1041
Persistent link: https://www.econbiz.de/10013471031
Saved in:
2
Brand extension feedback effects : towards a mediated framework
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 450-461
Persistent link: https://www.econbiz.de/10009788867
Saved in:
3
Impact of gender on perceptual fit evaluation for prestige brands
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 354-367
Persistent link: https://www.econbiz.de/10003971189
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