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source:"econis"
~person:"Dorotic, Matilda"
~subject:"Performance-Messung"
~subject:"Rewarded behavior"
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Search: subject_exact:"Kundenbindungsprogramm"
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Performance-Messung
Rewarded behavior
Kundenbindungsprogramm
7
Loyalty program
7
Beziehungsmarketing
5
Relationship marketing
5
Consumer behaviour
4
Konsumentenverhalten
4
Customer relationship management
2
Loyalty programs
2
Performance measurement
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Sales promotion
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Verkaufsförderung
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Bibliometrics
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Bibliometrie
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Cannibalization
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Coalition
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Cross-buying
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Customer purchases
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Direct mailings
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Direct marketing
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Direktmarketing
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Einzelhandel
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Emerging trends
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Loyalty program design
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Loyalty program performance assessment
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Partnership
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Partnership loyalty programs
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Points pressure
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Purchase reinforcement
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Retail trade
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Dorotic, Matilda
Bijmolt, Tammo H. A.
3
Verhoef, Peter C.
3
Fok, Dennis
2
Bagga, Charan K.
1
Bendle, Neil T.
1
Bowman, Douglas
1
Chen, Lin
1
Ganesh, Jaishankar
1
Kumar, V.
1
Nastasoiu, Alina
1
Navarro, Salvador
1
Pozza, Ilaria Dalla
1
Vandenbosch, Mark B.
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Vesel, Patrick
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Zabkar, Vesna
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Foundations and trends in marketing : FTMKT
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda
;
Verhoef, Peter C.
;
Fok, Dennis
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
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2
Loyalty programs : generalizations on their adoption, effectiveness and design
Bijmolt, Tammo H. A.
;
Dorotic, Matilda
;
Verhoef, Peter C.
-
2011
Persistent link: https://www.econbiz.de/10009545646
Saved in:
3
Do vendors benefit from promotions in a multi-vendor loyalty program?
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
4
,
pp. 341-356
Persistent link: https://www.econbiz.de/10010217761
Saved in:
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